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Tangity says hello Lisbon!

NTT DATA's creative agency expands to Portugal to meet new CMO’s challenges


Pedro Lavinha, Ester Leotte, André Sentieiro

Lisbon, February 19, 2024 - After London, Milan, Munich, Rome, Shanghai, Tokyo, and Venice, NTT DATA's network of creative agencies is expanding to Lisbon to meet the new challenges of Chief Marketing Officers (CMOs). The new agency, Tangity, combines strategy, creativity, and design with the skills of the global business and technology consultancy company, NTT DATA, to help marketers navigate this complex and ever-changing world.

The vision for Tangity

The launch of Tangity in Portugal is the culmination of a process of consolidation of NTT DATA's marketing services offer. It comes naturally, after several local projects have won national and international awards, but it also represents a new impetus and a reinforcement of investment to position the agency's tangible and intuitive solutions as a benchmark in advertising, communication, experience design, and performance marketing services.

A local team with global capabilities

The agency will be led by Ester Leotte, Head of Tangity Portugal, who will be joined by Pedro Lavinha as Advertising & Communication Director and André Sentieiro as Creative Director. Together, they will lead a growing team of more than 60 Untanglers, including strategists, marketers, producers, designers, art directors, copywriters, project managers, and many other profiles, who are based in Lisbon and Óbidos - in a Hub dedicated to experience design.

This team will work closely with NTT DATA's consultants, benefiting from the consultancy's knowledge of business and technology, to respond to the CMOs' new challenges. This is demonstrated by analysts such as Forrester and Gartner, who say that marketing, sales, and product management professionals are the ones who will most look to technology capabilities to develop innovative solutions.

Ester Leotte says that "Tangity is the right agency for brands to design the future of marketing. Combining the diversity of skills of the creative team, as well as the marketing and communications experience we have accumulated together, with NTT DATA's business know-how and technological expertise, Tangity is able to overcome complex challenges and present a fresh and innovative vision to give brands a new life, boosting their impact and the efficiency required today."

For his part, Tiago Barroso, CEO of NTT DATA Portugal, adds that "the launch of Tangity is another step in NTT DATA's global positioning journey as a leading, broad-spectrum consultancy company, particularly in Portugal. We are very confident about the differential value we bring to the market and that's why we say with ambition that we intend to multiply the turnover of this area".